Why Salespeople Fail (and What You Can Do About It)

Leadership Roundtable | Friday, July 18, 2025 | 10:00 - 11:30 am PST

When it comes to managing your salespeople, are you... 

  • Worried your salespeople deliver a lot of presentations that don’t turn into business?
  • Concerned your salespeople get a lot of “think-it-overs” and can’t close?
  • Tired of your salespeople leaning on automated emails that don't lead to any booked meetings? 
  • Bothered that all of your salespeople tend to “do their own thing” and no one is on a unified, systematic process for selling that can be analyzed and improved upon?
Happy female professional on laptop
Designed for Sales Leaders, this 1.5-hour discussion will examine traditional selling methods and help leaders reflect on their current practices and potential for success. We then review a systematic approach to selling and help attendees understand how applying it in their world could be the key to achieving more sales, increased revenues, and higher margins. 

 
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Meet Your Trainer: Shams Hirani

With over 20 years of sales leadership experience in Canada and internationally, Shams Hirani has led top-performing B2B sales teams and earned national recognition as both a team leader and Regional Sales Manager of the Year at Staples Professional.

Today, Shams brings that same high-performance mindset to his work with businesses across British Columbia through Sandler by EleWin Consulting, where he helps teams develop ethical, consultative selling skills that generate consistent, measurable growth. Backed by an MBA in Marketing, he’s passionate about helping professionals thrive through strong leadership and strategic selling.

Do your salespeople have the skills, support, and strategy to succeed in 2025?

Selling today is more challenging than ever. High rejection rates, longer sales cycles, and inconsistent results can take a toll on even the most motivated teams. If you or your salespeople are working hard but seeing frustrating outcomes, this interactive event is for you.

Led by Shams Hirani, award-winning sales leader and certified Sandler trainer, this session is designed for business owners, sales leaders, and professionals ready to transform how they sell, manage, and grow.

 

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